Micro-Impacting book cover

A Book About Leadership

Micro‑Impacting

How New Leaders Change the World One Interaction at a Time.


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In 1971, my father was a college student at Arizona State University with every reason to believe he was going to change the world.

Somewhere along the way, he changed his mind.

Most people start out wanting to change the world and end up believing that everyday life is too small to matter. Micro-Impacting argues the opposite. Real leadership is not reserved for the powerful, the famous, or the people with the biggest platforms. It happens in ordinary moments — in the conversations we have, the choices we make, and the small acts we repeat over time. Drawing on the example of his father's life and his own experiences in business, service, and music, Kevin Burdick shows how new leaders can create meaningful change one interaction at a time. This is a practical, hopeful guide for anyone who wants to live and lead with purpose, right where they are.

You may recognize yourself here.

My Father's Choice

In 1971, my father was a college student at Arizona State University with every reason to believe he was going to change the world.

He was twenty-two years old. The oldest of ten children. A returned missionary. He had been raised in St. Johns, on the Apache County side of eastern Arizona, and he'd left for college full of fire — the kind of fire that the early 1970s gave a generation of young people who watched the world on television and decided they were the ones who were going to fix it.

He wanted to do social work. He wanted to go where the suffering was — into the cities, into the reservations, into the broken places — and use the rest of his life to repair what was broken.

And then, somewhere along the way, he changed his mind.

He told me, years later, what he thought had happened. The way he put it — and I am going to give you the exact words because they have stayed with me for thirty years — was this:

When I started college, I wanted to change the world. By the time I finished college, I just wanted to feed my family.

So he traded the dream for the duty. He went to law school. He graduated in 1976. He could have gone anywhere with that degree.

He went home to St. Johns, Arizona, and took a job as a Deputy County Attorney for Apache County.

For twenty-seven years, that's where he stayed.

If you don't know St. Johns: it is a town of about thirty-five hundred people, in a county where most of the land belongs to either the federal government or the Navajo and Apache nations. Most people who grow up there leave for the city the first chance they get. My father grew up there, left, and came back, and stayed.

He prosecuted the local cases — the assaults, the burglaries, the DUIs. He served on the city council. He served as mayor. He raised five children there. He buried friends there.

In 1989, after he was re-elected to the city council, a letter arrived at his office on United States Senate stationery. The senator was John McCain. The letter said, in part: I think running a city and being the elected official closest to the electorate is one of the toughest jobs in America.

McCain knew. He had spent his career thinking about what kinds of work actually move a country, and he was telling my father — a small-town councilman in Apache County, Arizona — that the unglamorous, close-to-the-ground work of running a place where everyone knows your name was as serious as anything happening in Washington.

My father died in 2017. Even at the end, fighting a degenerative disease that takes everything from a person before it takes them, he kept saying the same three words to anyone who would listen.

Life is good.

What I think my father did not see, and what most of us cannot see when we are twenty-two years old, is that the power to change the world he wanted to change was already in him. It was in him at twenty-two. He did not see that the duty he chose, done honestly, every day, for the rest of his life, was the dream.

The work was small. The town was small. The cases were small. And over twenty-seven years, the small work became something I have come to recognize as one of the largest things a single human being can build.

This book is about that.

You are not going to change your team, your company, your community, or the world by giving one great speech. You are going to change all of those things — if you change them at all — by who you are, on Tuesday morning at 9:42, when somebody on your team comes to you with something small and you have a choice about how to respond.

That is the unit of work.

The river is patient. It has done this before.

— from the prologue

Kevin Burdick portrait in the Arizona desert

Kevin Burdick

Kevin Burdick is the Vice President of Sales at RTA Fleet, a fleet management software company in Glendale, Arizona, where he leads a sales team that serves government and public-sector fleet operations across the country. Before RTA, he held senior sales roles at Lofty.com and WebPT.

He is the founder of the Hacienda de Burdick Foundation, a 501(c)(3) nonprofit that provides food, clothing, job training, and essential services to families in underserved communities, primarily in Latin America. The Foundation is a formal extension of a practice Kevin has carried out personally for years — bringing extra resources on his travels and looking, on every street corner, for opportunities to make small impacts in people's lives.

Kevin is also a recording artist and nationally touring musician with four albums on Spotify and Apple Music — songs built around real stories of real people, and one more way he has tried to leave the people in front of him better than he found them.

Kevin grew up in St. Johns, Arizona, the oldest of five children and the only son of Russell H. Burdick Jr., a small-town deputy attorney whose career inspired this book. He still travels regularly in Latin America, where he has friends, projects, and an enduring love for the people. He lives in Chandler, Arizona, with his family.

Micro-Impacting is his first book.

To learn more about Kevin, his music, or the Hacienda de Burdick Foundation, visit kevinburdick.com.

For Leadership Teams and Sales Organizations

Kevin speaks to leadership teams, sales organizations, and emerging managers about the daily practice of building leaders, teams, and cultures that compound over time.

Frequent Topics

The Three Mindsets

How effective leaders actually show up on a Tuesday morning at 9:42.

Coaching as the Core Leadership Act

Why the weekly one-on-one is the highest-leverage hour on a leader's calendar.

Building Cultures Where Small Things Matter

How organizational culture is actually formed, and why most attempts to "build" it fail.

Servant Leadership Without the Costume

What real service looks like, and the three derailers that make it fake.

Leading Well Through Hard Seasons

What to do when the daily practice gets harder than you knew it could.

Available formats: keynote, half-day workshop, multi-session leadership development.

For speaking inquiries: kevinburdickconsulting@gmail.com

Stay close to the work.